There are so many websites and web-pages available on the internet. Many customers have difficulties finding their way to a specific site. In that site, they can have complications finding what they need from that page. As a business owner, it is important that your customers not only find your website, but also find what they are looking for when there. This can be a difficult undertaking when dealing with such a broad and diverse source of information, such as the internet. However, there are methods available to help a business accomplish this, as well as make there site easier to access and use.
Advertising can help direct a customer to one’s business or product. However, remembering a website from an ad may not always occur. Many people utilize tools on the internet to perform a website search. They can put in information about the product or name of the business. This will bring up many sites that reference the searched terms.
However, the particular site may not be at the top of the list. This can make things difficult for customers to find the particular web-page. There are companies that can assist in maximizing a business’s search-ability. They can optimize searches and keywords to ensure the business is at the top of the list in search engines. This can make it easier for customers to find the right site and raise traffic for the business.
Getting customers to a web-page is only half the battle. Once they are there, it can be difficult for them to find what they are looking for. A google custom search added to a website can create a friendlier experience for customers. This search bar can be placed on the website to allow customers to search for the item or service they are wanting. They can enter a search term that references what they are looking for. This will bring up all pages or pdf files that have this term in it. This can allow the customer to access the website in an easier format. Analytics can also be used to ensure the best content is returned for their search. This can allow a better customer experience and promote the business.
Enterprise Search 